The thing is we already have around 22 top level TLD’s, ICANN is just looking for ways to make more money at $185,000 a piece.

Questions!

Will .anything help SEO?

We have seen many different TLD’s which have no real SEO impact such as .travel (these domains do not have the x factor).

Google will favour .com (even I have seen .us fair well) in the US market and .com.au domains in the Australian market overall, other domains such as .net.au will not go as well in the Australian market, you may see an exception if there is no competition.

What are they good for?

Overall these new TLD’s will not have a huge impact for SEO it is really just a branding tool which brands like Google and Coke will see and try to jump at, also for those big brands who have missed the boat with keyword rich generic domains.

If I get .music will it be better then myspace.com for example?

But then again how can you compete with Myspace who has already millions of search ranks for keywords for music artists, this is where they generate the traffic these days it is not via users it is via organic search for specific artists. They also have millions of links for domains and a huge amount of content.

Other example of failed .tld’s

With .mobi domains for example all the land rush domains are only trademark terms, generic terms were held back by the registrar so they can make huge money on the sale.

Conclusion

Sorry I think this is just another colorful thing by ICANN to rake in money, you see these type of things all the time I remember when .mobi domains launched in 2007 I was caught up in the hype and actually purchased a few very good generic domains at auction yet I sold them off at cost, lucky as .mobi is worth next to nothing now and I could have been out of pocket 10k. ICANN marketed this as been the only way to view domains in your mobile phone, they are very good at making noise and making money.

Also I do not think ICANN will let go of Generic domains quickly my guess is they will release the brand terms first then have auctions to release things like .music so it can raise say 10 million, I cannot see them selling it at cost price people would say that is unfair!

Overall I think this is just another silly thing to annoy business with, we already have 22 TLD’s we do not need 1000’s more, it is just a money waster.